DRIVING THE FUTURE
WITH ELECTRIC MOBILITY
Welcome to zera, where electric mobility isn’t just the future it’s what we deliver today. Founded in 2025 and based in Dar es Salaam, Tanzania, were dedicated to transforming transportation with clean, efficient, and innovative electric vehicles.
We focus in enabling our customers to drive forward into a sustainable future. We believe in aworld where drivers enjoy high performance, lowerrunning costs, and zero emissions, without compromising style, comfort or reliability.
OUR COMMITMENT
A sustainable tomorrow starts with smart choices today.
OUR PROMISE
Reliable Solutions, Clearner future, Better mobility for all.
Our Vision, Mission & Core Values
At zera, our purpose is to drive the transition to sustainable mobility by delivering innovative electric vehicle solutions that empower people, businesses and communities for a cleaner, smarter and better tomorrow.
OUR PURPOSE
To redefine urban transport in Africa by integrating electric mobility with smart infrastructure, creating a reliable ecosystem that lowers costs, reduces emissions, and positions communities for a sustainable future.
To revolutionize mobility across the region by becoming the leading force in smart electric vehicles promoting a cleaner, greener future and enhancing everyday life through efficient, safe, and modern automotive experiences.
INNOVATION
We embrace creativity and emerging technologies to deliver smart, efficient, and future-ready electric mobility solutions.
INTEGRITY
We conduct our business with honesty, transparency, accountability, and the highest ethical standards.
CUSTOMER EXCELLENCE
We promote environmentally responsible transportation by advancing clean energy solutions that contribute to a greener future.
SUSTAINABILITY
We promote environmentally responsible transportation by advancing clean energy solutions that contribute to a greener future.
QUALITY
We maintain the highest standards in every product, service, and customer interaction to ensure reliability, safety, and long-term value.
COLLABORATION
We believe strong partnerships and teamwork are essential to achieving shared success and driving positive change
WHO WE ARE
Dow Elef Auto EV Limited, operating by the brand name Zera, is focused on accelerating the adoption of electric mobility in Tanzania through vehicles, fleet solutions, charging infrastructure and supporting services.
- Electric passenger vehicles for personal, corporate and institutional use
- Electric minibuses and buses for schools, staff transport, shuttle and group mobility
- Electric motorcycles, bajajis and three-wheelers for everyday mobility and cargo
- Vehicle sales, rental, leasing and fleet deployment solutions
- EV charging solutions, installation and after-sales support
Management
At zera, our leadership team brings together extensive experience in business strategy, engineering, technology, operations, andsustainable mobility. United by a shared vision, we are committed todriving innovation, delivering exceptional customer value, andaccelerating the adoption of electric mobility across Tanzania andEast Africa.
Our Partners
Built on Integrity
Our success depends not only on the performance of our vehicles but on the trust we cultivate with investors, partners, and the public.
